Belle Étoile Names Agency of Record and Adds to Sales Team

Belle Étoile has chosen Goldstein Communications as its agency of record, and announced several additions to its sales team.

Kathryn Karakus was appointed vice president of brand development, Mary Yeaman was named Southwest director of sales, and Chelle McFerran is the company’s new West coast director of sales.

Goldstein Communications will be working with Belle Étoile on a promotional campaign integrating both traditional public relations and social media.