Behind the Design: Designer Day 2002 will return to FIT

Behind the Design: Designer Day 2002 will return to the Fashion Institute of Technology in New York City on March 8. Co-sponsored by Manufacturing Jewelers & Suppliers of America, AJM Magazine, and the Jewelers Resource Bureau, the event will feature panel discussions and breakout classes on what it takes to succeed in the designer jewelry business.

The daylong seminar begins at 8:30 a.m. with the panel discussion “Is Designer Jewelry Still Relevant in the New Economy?” Jewelers Richard Kimball, Michael Eigen, Robert Lee Morris, and Jim DeMattei will talk about how they have kept their business viable in the changing economic climate.

Attendees will be able to choose from four workshop classes, which will be offered in the morning and afternoon. Topics include “Copyright 101 for Designers,” with Caroline Stanley of Jewelers Vigilance Committee; “Money Talk for Mature Businesses” with Joel Peck, CPA; “Presenting & Communicating a Cohesive Brand Image” with Michael O’Connor of Goldstein Communications; and “Selling Designer Jewelry for All It’s Worth” with Julie Livingston of Luxury Marketing Group.

After the first set of classes, attendees will be treated to a luncheon where MJSA’s American Vision Award student division honors will be presented. The awards are given to outstanding professional and student jewelry designers whose work is influencing upcoming style and design trends.

The day concludes with “Meet the Editors,” in which a group of trade and consumer magazine editors will share the secrets of getting jewelry shown in their publications.

To register for Behind the Design: Designer Day 2002, visit the trade show pages on the MJSA Web site or call Julie Kaar at 1-800-444-6572, ext. 3028.

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