Royal Asscher of America Inc has appointed Ann Becker as its North American sales manager.

This newly created role highlights Royal Asscher’s ambition to significantly expand its reach and increase diamond sales in the USA, Canada, and the Caribbean, the Dutch company said in a statement. Becker will be based in the company’s New York office, reporting directly to Lita Asscher, president of Royal Asscher of America and sixth generation diamantaire.

Ann Becker draws on many years commercial experience, including nine years at Louis Glick & Company as senior account executive handling both U.S. and International accounts. Prior to receiving her G.G. from the G.I.A. in 1989, she worked in the fashion industry for high end luxury brands including Lancel and Cacherel.

JCK