Blogs: On Your Market / Fashion

The Enduring Bead Bracelets of Summer


The camp aesthetic has endured for several summers now, a nod to the golden age of childhood, simpler times, and easy friendships. Beaded bracelets are a cornerstone of this trend, a play on the ones we’d make with summer friends, as a symbol of our time together that would come to an end with the start of the school year.

Bead bracelets have managed to stay über-relevant for another year, thanks to one very famous blond woman dominating the headlines. It’s not Barbie, though she probably wouldn’t turn up her nose at a good friendship bracelet. It’s Taylor Swift.

For Swift’s attention-grabbing Eras tour, concertgoers are piling on the bead bracelets to trade with fellow Swifties. Taking advice from one of Swift’s song lyrics, the bracelets have become a staple of this year’s tour—even celebrities are getting in on the frenzy, wearing armfuls of homemade bracelets.

Like most things pop culture, this trend doesn’t live in a Taylor Swift vacuum—it has reach. Whether or not someone scored a concert ticket, and even for those who can’t name a single song by Swift, the common bead bracelet might have piqued an interest this summer, because it’s too easy an accessory not to.

And why not layer on a few? They’re colorful, fun, and a breeze to wear—and many can even be customized. Personally I love the idea of mother-daughter ones, and plan on scoring a pair to send my oldest off to kindergarten. She doesn’t really know who Taylor Swift is, but she does appreciate a good jewel with sentimental value.

Here are some of the latest bead bracelets, though you’ll find these versions to be very grown-up and not at all what you’d want to trade away, Swiftie or not!

Jacquie Aiche bead bracelet
Beaded stretch bracelet in 14k rose gold with sunstone and diamonds, $2,190; Jacquie Aiche
Elizabeth Moore bead bracelet
Shaded charm bracelet in 14k yellow gold with rainbow sapphires, $450; Elizabeth Moore
Mateo malachite bracelet
Bracelet in 14k yellow gold with malachite and diamonds, $880; Mateo
The Woods mushroom bead bracelet
Mushroom bead bracelet in sterling silver with hand-carved variscite and quartz, $880; The Woods
EF Collection bracelet
Bead bracelet in 14k yellow gold with tanzanite, $350; EF Collection
Walters Faith Sydney bracelet
Sydney bracelet in 18k rose gold with onyx and diamonds, $1,750; Walters Faith
Imperfect Grace Calla bead bracelet
Calla bracelet in 14k yellow gold with turquoise and diamonds, $1,140; Imperfect Grace
Sanaz Doost bead bracelet
Eslimi bracelet in 18k yellow gold with natural diopside, $1,100; Sanaz Doost
Buddha Mama evil eye bracelet
Evil Eye bracelet in 20k yellow gold with sky blue enamel and diamonds, price on request; Buddha Mama
Mejija Jewelry bracelet
Bracelet in 14k yellow gold with ruby beads, $660; Mejia Jewelry
Sydney Evan rainbow jade bracelet
Happy Face bracelet in 14k yellow gold with rainbow jade, $510; Sydney Evan
Harwell Godfrey bead bracelet
Foundation bracelet in 18k yellow gold with opal, fluorite, blue chalcedony, rainbow moonstone, chrysoprase, and yellow opal, $2,995; Harwell Godfrey

Top: Belonging bracelet in 18k yellow gold with kunzite, $1,350; Rareté Studios

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By: Brittany Siminitz

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