Be patient with grooms shopping alone.
The Knot’s most recent Market Intelligence Report reveals that, on average, guys spend a full three full months on the hunt for the perfect ring before pulling out the plastic. And 16 percent of male respondents said they spent—wait for it—six months or more before pulling the trigger.
Grooms with brides “not involved” in the process took less time, but the average hubby-to-be visited four retailers, checking out 27 rings before making a final decision.
- Subscribe to the JCK News Daily
- Subscribe to the JCK Special Report
- Follow JCK on Instagram: @jckmagazine
- Follow JCK on X: @jckmagazine
- Follow JCK on Facebook: @jckmagazine
