Baume & Mercier Names Geoffroy Lefebvre New CEO

Baume & Mercier has appointed Geoffroy Lefebvre, currently deputy chief executive officer of Jaeger-LeCoultre, as CEO of the Swiss watch brand, effective June 1.

Both brands are owned by luxury conglomerate Richemont.

Lefebvre (pictured) joined Richemont as organization director in 2011, after 10 years of experience in strategy, operations, and technology consulting at McKinsey & Company. He then joined Vacheron Constantin as chief operations officer before moving into his current position at Jaeger-LeCoultre.

Lefebvre replaces Alain Zimmermann, who has served as CEO of Baume & Mercier since 2009. Zimmermann will now become director of Richemont’s specialist watchmakers e-distribution strategic project.

Zimmermann started his career in 1989 at the L’Oréal Group. After six years, he joined the Richemont Group, holding various positions at Cartier within the marketing departments in Munich and Paris. In 2002, he joined IWC, serving as sales manager and then chief marketing officer.

(Image courtesy of Baume & Mercier)

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