BaubleBar’s pop-up shop will now be popping up in more Nordstrom stores.
After a trial run in 35 stores that debuted in March, fashion jewelry e-tailer BaubleBar will bring its Nordstrom Loves BaubleBar pop-up shop to all the retailer’s 117 stores beginning this month, a spokeswoman confirmed. The items are also being sold on the retailer’s website.
The collection includes necklaces, bracelets, and earrings, ranging in price from $24 to $68.
BaubleBar also sells its items at retailer Anthropologie.
Ashley Fidel, the company’s senior offline manager, told JCK in March that she thinks the collection is “a perfect partnership in terms of bringing in younger consumers and a new price point to [Nordstrom’s] jewelry floor.”
Nordstrom has also had e-tailer Blue Nile set up showcases in wedding suite salons in Seattle and Garden City, N.Y.