BaubleBar Partners With Target for Tech Accessories Line



The collection will debut on Nov. 29

BaubleBar, the online fashion jewelry retailer that has moved into brick-and-mortar with its own stores and partnerships with Nordstrom, has added another partnership to its rosters.

The brand will debut a line of tech accessories, including phone cases, headphones, and selfie sticks, at Target on Nov. 29. The pieces will range in price from $19.99 to $49.99.

In an interview on Target’s website, BaubleBar founder Amy Jain explained that the line was inspired by the brand’s jewelry collections.

“Our brand is playful—we do everything with a wink—so incorporating that into some of the designs through cheeky expressions was another important consideration,” she said. “We also wanted designs that nodded toward our jewelry heritage, so we played with treatments that would mimic faceted gemstones and also incorporate a lot of metallic and shine.”

(Image courtesy Target)