Barneys Partners With Jewelers to Sell Via Instagram

Starting today, Barneys will be selling products through its Instagram feed.

The retailer is partnering with jewelry designers Jennifer Meyer and Jennifer Fisher, among others, to promote the new service.

In order to shop, users can access a shoppable-feed hosted by Like2Buy directly or via a link in Barneys’ Instagram profile. Each image is linked directly to a product page on Barneys.com.

In May, JCK senior editor Emili Vesilind profiled Like to Know It, a similar service used by Neiman Marcus, ASOS, Proenza Schouler, and Urban Outfitters.

Nordstrom and Target began using the Like2Buy service in November 2014.