Bailey Banks & Biddle Re-launches

On Nov. 1, Bailey Banks
& Biddle
announced plans to re-launch with an online store, as
well as physical stores in five U.S. cities for the 2010 holiday season.

The stores will be located in Austin, Dallas, Houston,
Philadelphia, and St. Louis. The company plans to open another five to 10
stores next year and expects to have 50 stores by 2015.

The new Bailey Banks & Biddle is owned and operated by
Dallas-based BBB Group, Inc., consisting of jewelry executives led by president
and CEO Paul Leonard and funded by private equity group Twin Field. Leonard and
others on his management team previously led the consolidation and repositioning
of Bailey Banks and Biddle in the mid-1990s as its then-parent company Zale
Corp. emerged from bankruptcy.

The website will launch in late November. 

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