Backes & Strauss Renews Partnership With English National Ballet

Still from the video collaboration between Backes & Strauss and Tamara Rojo

Backes & Strauss, the London-based diamond and watch company, has renewed its partnership with the English National Ballet. 

The relationship began in 2013, when Tamara Rojo, the artistic director of the English National Ballet, endorsed Backes & Strauss’ Victoria Collection.

As the partnership enters its second year, Rojo will continue to serve as brand ambassador.

The brand celebrated the partnership by creating a short film (below) starring Rojo and some of Backes & Strauss’ iconic pieces.

“As a company proud of its British heritage, we are thrilled to continue our partnership with English National Ballet and Tamara Rojo,” said Vartkess Knadjian, CEO of Backes & Strauss.

“I am delighted to be an ambassador for Backes & Strauss, and English National Ballet is enormously grateful for its support,” said Rojo.