Blogs: On Your Market / Designers / Gold

Auvere Has A Major Chain Complex


Do you have a favorite place to shop for basics? Ya know, like a white T-shirt, a pair of great pants, maybe a turtleneck. It has to be elevated to be considered special—no ordinary white tee, rather one made in the softest, most flattering fabric you’ve ever had on your body or one featuring a special detail you won’t find anywhere else. It may at times visually play second fiddle to a leather jacket or loudly patterned sweater, but that top is the core of any good ensemble, and one you’d wear on its own any day of the week.

If you find a place that sells pieces like that, you may never buy your clothing staples anywhere else.

That’s precisely how I feel about a brand like Auvere. From hoop earrings to initial pendants and everything in between, the New York jeweler does these jewelry box staples masterfully. They’re simple enough to pair with anything else from one’s collection, but they’re special, set apart from others in the same categories. Much like my favorite place to grab those spot-on clothing staples, I can’t seem to get enough of Auvere.

Auvere foxtail necklace
Foxtail necklace in 22k yellow gold, $6,000

Case in point, this latest line of chain necklaces from the brand. We know chains are hot—they’re everywhere. As such, you have a wealth of purchasing options to choose from, in a range of prices and styles.

Auvere double link bracelet
Double link bracelet in 22k yellow gold, $4,100

The chains in this collection—Chain Complex, it is called—are so beautiful and luxe and just somehow mouthwatering even though they aren’t food. It’s like you look at them and just know they’ll make you feel like a million bucks wearing one.

Auvere long link chain
Long link chain in 22k yellow gold, $6,000

“In the fall of 2021 we launched Chain Complex—we did so because of our customers,” says the brand’s founder and designer Gina Feldman Love. “Many of our customers called and wrote us expressing a desire to purchase our cable link chains without pendants as well as chunkier chains that could be worn as statement pieces by themselves or with other chains they owned. Chain Complex is our answer to our customers’ requests.”

Auvere had always sold chains, but with pendants attached: I wanted the focus to be on the pendant,” Love continues. “Part of the reason for limiting the role of the chain to one of support is because I found it easier to be creative with pendants.”

Auvere double link necklace
Double link heavy necklace in 22k yellow gold, $9,500

It very much feels like the market is following a similar path, with more consumers draping themselves in various chains as an expression of style and creativity. There’s certainly room for both, but a plain (as in no pendant—nothing plain or boring about these chains!) chain feels incredibly current and beautiful.

“What I love most about this collection is that it allows the customer to get creative. Rather than Auvere telling the customer how to wear one of our necklaces, or which pendant goes with what chain, the customer can pair chains with our pendants or their own,” says Love. “They can stack our chains with ones they already have or wear them alone. The simplicity of our solid 22 karat gold chains allows that flexibility. All of our chains, especially the heavier ones, look good alone or paired together.”

All crafted in 22k gold, the Chain Complex collection comprises a series of necklaces and bracelets, and the brand plans to introduce more styles over the coming seasons.

Top: The full range of Auvere’s Chain Complex collection

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By: Brittany Siminitz

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