With its latest collections, nature-inspired Ode to Nature and Bamboo, omnichannel jewelry brand Aurate isn’t simply celebrating the beauty of the great outdoors. It’s using the twin product lines to aid nature conservation efforts.
Ode to Nature, which comprises gold vermeil huggies ($150) that anchor adorable shapes (toucan, snake, palm tree, lemon, cactus), debuted last week and is bound to entice younger jewelry buyers. For every order that includes an Ode to Nature collection style, Aurate will donate to save one acre (43,560 square feet) of the Amazon rainforest, through the Rainforest Trust’s Conservation Action Fund.
Once shoppers have purchased an Ode to Nature piece online, they’re able to view the number of acres Aurate has committed to saving.
The more sophisticated Bamboo collection, which debuted Wednesday, offers bamboo stalk–motif jewels made from 100% sustainable gold (containing no mined metal).
The collection features solid gold hoops ($400), huggies ($240), and a spare stacking ring ($240). Twenty percent of proceeds from the Bamboo collection are going to the Last Chance to Save Bamboo Lemurs project, which supports Madagascar’s refuges for critically endangered greater bamboo lemurs.
“Giving back has always been ingrained in Aurate’s ethos and is top of mind when we begin designing any collection,” Aurate cofounder Sophie Kahn tells JCK. “[Cofounder Bouchra Ezzahraoui] and I are constantly looking to align with charitable partners that speak to our interests and are relevant to the collections we’re creating.”
Top: Aurate Bamboo collection pieces (all photos courtesy of Aurate)
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