The luxury Swiss watch company will display eight solid aluminum clocks along this year’s red carpet. The clocks will be decorated by the nominees for Best Play and Best Musical to represent each one of the productions. After the Tony Awards, the clocks will be displayed in the windows of the Audemars Piguet flagship boutique on 57th Street in Manhattan. The clocks will then be auctioned off for The Actor’s Fund, a nationwide human services organization that helps all professionals in performing arts and entertainment. The Actor’s Fund is a safety net, providing programs and services for those who are in need, crisis or transition.
“The Tonys are a perfect complement to Audemars Piguet, as theatre celebrates life on a daily basis and rewards all those who experience it,” said Francois-Henry Bennahmias, CEO & President of Audemars Piguet North America.