The Southern Jewelry Travelers Association is enhancing its “You Buy, You Fly” buyer loyalty program, which awards Delta SkyMiles to retailers based on purchases made at the Atlanta Jewelry Show, with a new feature that will debut during the next Atlanta Jewelry Show, Feb. 24-26, at the Cobb Galleria Centre.

The new program is called SJTA Rewards program. It provides additional rewards for buyers based on the dollar value of their show orders.

“We felt the timing was right to take the program (in place since 2004) to the next level by increasing the items that retailers could choose from to reward themselves based on purchases,” said Carol Young, SJTA executive director.

After the show, buyers will be able to visit the program’s online catalog and redemption guide, which will help them quickly navigate through the reward redemption process. SJTA Rewards include:

Travel Experiences – Buyers can choose from luxury and adventure travel packages or create their own getaway with airline tickets, Avis car rentals, and accommodations from Marriott and Fairmont Hotels and Resorts. Travel specialists will coordinate the reward redemption process to simplify booking tickets, hotel rooms, rental cars, cruises and much more.

Merchandise – The SJTA Rewards roster will include merchandise ranging from state-of-the-art electronics to sporting goods and home accessories. 

Books, DVDs, and Music – There’s also a full media collection to choose from featuring new releases and classics, plus seasonal favorites, bestselling books, DVDs, and music.

Retailers can look for more information about the new SJTA Rewards program before they arrive at the February Show.

For more information, visit www.atlantajewelryshow.com; or phone 800.241.0399 or 404.634.3434.

JCK