Atlanta Jewelry Show Announces Education Program for August Show

The SJTA U educational series returns to the Aug. 11-13 Atlanta Jewelry Show. Further strengthening the August offerings, SJTA has partnered with leading organizations, such as the National Association of Jewelry Appraisers and the Manufacturing Jewelers & Suppliers of America to continue building the full-scale program.

“Education is a vital part of the Atlanta Jewelry Show,” said Carol Young, executive director, Southern Jewelry Travelers Association, producers of the Atlanta Jewelry Show. “We want to arm retailers with the tools and trend information they need to compete in today’s challenging retail environment. We also want to recognize those retailers who go the extra step toward professional development by attending these outstanding programs. That’s one of the reasons why we launched the SJTA Certified Jeweler program. The more ways we all work together to expand our knowledge base and sharpen our professional skills, the better our industry is as a whole.”

SJTA and NAJA announced earlier this year that they would co-locate the NAJA Mid-Year Conference and the Atlanta Jewelry Show for August 2007. This collocation offers a variety of benefits to the members of both organizations, especially on the education front. Atlanta Jewelry Show attendees can look for in-depth presentations highlighting new business-building opportunities for appraisals and vintage jewelry sales among other topics.

Unless otherwise indicated, programs are free to registered buyers .Advance registration is suggested for the Lunch & Learn programs. To pre-register, call 800.241.0399/404.634.3434 or register on-line at

August 11

* National Association of Jewelry Appraisers Presents:  Making Serious Money from The Appraisal Business
Speaker: David Geller, JewelerProfit
8:15-10:00 am  Room 105  ($20 registration fee for Non-NAJA members)

* New Exhibitor Meet & Greet
8:45 – 9:15 am Registration Concourse at the Complimentary Buyer Breakfast 

* Ring Finishing and Dimensioning Using a Mini-lathe
Speaker: Chris Ploof, Chris Ploof Studio, MJSA Jewelry Academy@The Atlanta Jewelry Show 
9:30-10:45 am   Room 103 

* Building a Website That Doesn’t Have Cobwebs
Speaker: Mike Johnston, I Business Forum
11:00 am – Noon   Room 102

* Website Unplugged: The Business Way to Build Your Website
Speaker: Mike Johnston, I Business Forum
12:15-1:00 pm   Room 102  (Limited to 20 Participants-Reservations Required)

* A Bench Jewelers Guide to Productivity
Speaker: Brad Simon, Bench Media 
12:15-1:30 pm   Room 103   (Lunch & Learn Program: Reservations recommended)

* Business Vision vs. Reality: Strategies to Keep You “On Track”
Speaker: Morene Seledes Marcus, MSM Consulting 
1:15-2:30 pm   Room 104 

August 12

* National Association of Jewelry Appraisers Presents:  Old Money: 10 Secrets to Vintage Jewelry Profits 
Speaker: Fred C. Craig II, GG, Owner Craig Personal Jewelers
8:15 -10:00 am   Room 105  ($20 registration fee for Non-NAJA members)

* New Exhibitor Meet & Greet
8:45 – 9:15 am Registration Concourse at the Complimentary Buyer Breakfast

* Positive PR: The Inside Scoop.
Speaker: Jeff Crilley, Emmy-winning TV Reporter
9:00 – 10:30 am   Room 103

* Adventures at the Bench-Tricks to Overcoming A Jewelers’ Daily Challenges.
Speaker: Jurgen Maerz, Platinum Guild International
9:30 – 10:30 am   Room 102

* Can You Make Your Investment In Your business Work Harder for You?
Speaker: Tom Shay, CSP, Author, educator and retail veteran, Profits+Plus 
10:45-Noon   Room 104 

* Bench-top Mokume Gane 
Speaker: Chris Ploof , Chris Ploof Studio, MJSA Jewelry Academy@the Atlanta Jewelry Show
11:00 am -12:15 pm   Room 102 

* Catalog Shopping-Finding the Right Partner to Bring the Right Customers to Your Store
Panelists: Gary Wright, Custom Catalog Service: Kenneth Schulz, Harmon Catalog; Bryan Mitchell, Mitchell Publishing Group 
Noon- 1:30 pm   Room 103  (Lunch & Learn Program: Reservations Recommended)

* Unconventional Online Marketing for Conventional Retailers
Speaker: Michael Johnston, I Business Forum
1:45-3:00 pm   Room 104

* From Fee to Shining Fee-A Bench Jewelers Guide to Setting Prices
Speaker: Brad Simon, Bench Media 
1:45-3:00 pm   Room 102 
Your market area has a great effect on what prices you can charge.  This multi-media presentation shows how to maximize profits by setting correct prices.  Learn how to determine your cost, your position in the industry, and what the market will bear, and how these affect the price you can charge.

Follow JCK on Instagram: @jckmagazine
Follow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine