Every week we ask retailers how they handle client requests, questions, and conundrums. This week we shined the spotlight on the opposite side of the counter and asked retailers: “What’s your store’s dress code—and why does it make sense for your business?”

My jewelry store is all online, so pajamas, work-out clothes or anything is acceptable!—@loveislovebykl via Twitter

We have a small family business. My grandmother and aunt dress closer to formal than casual and I have a few polos with the business name embroidered on it. I spend the majority of the day in the back doing repairs (you know how messy polishing can be). I think it’s important to dress to impress when dealing with clientele or possible customers.
—Stephen Pickard III, via Facebook

We’re at the beach—it’s denim and diamonds and flip-flops.
—Alex Weil, Martin’s Jewelry

Emili Vesilind

JCK Senior Editor