When De Beers coined “A Diamond Is Forever” in 1948, many couldn’t have imagined the introduction of lab-grown stones and the shifting of consumer attitudes.
I mean, a diamond is mostly forever. There are always going to be customers wanting to buy diamonds—lots of them, in fact—be they in an engagement ring or pavéed on a pendant. Sure, some shoppers are going to opt for that morganite or aquamarine engagement ring, but still others like to stick with the classics, and when has anyone ever gone wrong with a sparkling pair of studs? When have we ever pooh-poohed an immaculate red carpet diamond necklace?
If this sounds pessimistic, it’s not meant to—it simply seeks to highlight the resilience of the diamond. The versatility of it, the steadfastness, the relative forever-ness.
Personally, I do think it wise to consider adding a few lab-created diamond products into your store’s mix. I keep seeing more and more influencers sporting them on social media, and, like it or not, demand will follow. And it’s not just the readily influenced who will take note of them: Many of your up-and-coming shoppers are concerned with the origin of their goods, so consider the laboratory origin a place to start.
But this article isn’t about man-made diamonds, not really (particularly given the fact that there is only one piece featuring them, at top). It’s about all diamonds, because no matter what gemstone we’re into at the moment, diamonds will always be there to shine right with it. With the holidays over—and Valentine’s Day just a few weeks away—diamond jewelry is a gift that is almost always enjoyed, and you might have some holes to fill in your showcases from the end of the year.
Here are some of my favorite most recent diamond pieces—something for everyone, I think—to grab a hold of this winter.
Top: Citrus Vine earrings in 18k white gold and rhodium vermeil with 10 cts. t.w. pear-shape lab-grown diamonds, £1,690 ($2,208); Anabela ChanFollow JCK on Instagram: @jckmagazine
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