Diamonds of All Sorts (Because You Always Need More)

When De Beers coined “A Diamond Is Forever” in 1948, many couldn’t have imagined the introduction of lab-grown stones and the shifting of consumer attitudes.

Andreoli diamond bib necklace — Necklace in 18k white gold with 12.23 cts. t.w. diamonds, price on request; **Andreoli**

Joshua J antique style diamond bracelet — Antique-style bracelet in platinum with 10.08 cts. t.w. diamonds, price on request; **Joshua J.**

Coast Diamond diamond band — Ring in 18k white gold with 3.23 cts. t.w. diamonds, $12,630; **Coast Diamond**

I mean, a diamond is mostly forever. There are always going to be customers wanting to buy diamonds—lots of them, in fact—be they in an engagement ring or pavéed on a pendant. Sure, some shoppers are going to opt for that morganite or aquamarine engagement ring, but still others like to stick with the classics, and when has anyone ever gone wrong with a sparkling pair of studs? When have we ever pooh-poohed an immaculate red carpet diamond necklace?

Prounis ice diamond Roz ring — Ice diamond Roz ring in 22k gold with 1.9 ct. diamond, $8,800; **Prounis**

Ana Katarina Evolution diamond stud earrings — Evolution stud earrings in 18k yellow gold with 0.1 ct. t.w. diamonds, $1,800; **Ana Katarina**

Jennifer Dawes Dainty Diamonds collection — Rings from the Dainty Diamonds collection in 18k yellow gold, prices vary; **Jennifer Dawes Design**

If this sounds pessimistic, it’s not meant to—it simply seeks to highlight the resilience of the diamond. The versatility of it, the steadfastness, the relative forever-ness.

Nader Kash oval diamond earrings — Soho bezel earrings with 0.63 ct. t.w. diamonds, $2,650; **Nader Kash**

Anita Ko Galaxy baguette diamond ear cuff — Galaxy ear cuff in 18k rose gold with 1.47 cts. t.w. baguette diamonds, $6,250; **Anita Ko**

Lafia Jewellery Classic diamond signet ring — Classic collection signet ring in 14k white gold with 1 ct. t.w. diamonds, price on request; **Lafia Jewellery**

Personally, I do think it wise to consider adding a few lab-created diamond products into your store’s mix. I keep seeing more and more influencers sporting them on social media, and, like it or not, demand will follow. And it’s not just the readily influenced who will take note of them: Many of your up-and-coming shoppers are concerned with the origin of their goods, so consider the laboratory origin a place to start.

Eriness baguette diamond link earrings — Baguette link earrings in 14k yellow gold with 2 cts. t.w. diamonds, $6,975; **Eriness**

KR Diamonds oval cluster earrings — Oval cluster earrings in 18k yellow gold with 2.04 cts. t.w. oval and 1.63 cts. t.w. round diamonds, price on request; **KR Diamonds**

Single Stone Monet stud earrings — Monet stud earrings in 18k yellow gold with 0.5 ct. t.w. French-cut diamonds, $3,000; **Single Stone**

But this article isn’t about man-made diamonds, not really (particularly given the fact that there is only one piece featuring them, at top). It’s about all diamonds, because no matter what gemstone we’re into at the moment, diamonds will always be there to shine right with it. With the holidays over—and Valentine’s Day just a few weeks away—diamond jewelry is a gift that is almost always enjoyed, and you might have some holes to fill in your showcases from the end of the year.