Ashi Diamonds Adds Chuck Rouse, Scott Cooper

By Rob Bates | May 28, 2025

Ashi Diamonds has added two new salespeople to its team: Chuck Rouse and Scott Cooper.

As Ashi’s sales and marketing consultant for Florida, Georgia, South Carolina, and North Carolina, Rouse (left) will serve as the primary point of contact for the brand’s Southeast retail partners, providing personalized support and strategic guidance on product curation, marketing initiatives, and business development.

Since 2004, Rouse has been a divisional sales manager for Pandora, where he’s led multi-store operations and collaborated with independent jewelers to build localized marketing strategies.

Cooper is Ashi’s new sales and marketing consultant for Washington, Oregon, and California. He will work with independent jewelers in those states to build customized sales programs, enhance in-store merchandising strategies, and implement multichannel marketing solutions.

Cooper has more than 35 years of experience in the jewelry industry. He spent 37 years at Fredrick Goldman, where he was a regional sales leader serving West Coast accounts. He’s also worked at Imagine Bridal and Facet Barcelona.

New York City–based Ashi also recently hired Nicky Mehta as head of business development.

(Photos courtesy of Ashi Diamonds)