Ashi Diamonds’ New EMotion Diamonds Collection of Pendants

Ashi Diamonds knows a good thing when they see it, so that’s why the New York City–based diamond jewelry manufacturer licensed a unique finding from a Japanese firm in order to unveil its new EMotion Diamonds Collection of pendants.

Some 24 SKUs are made in 14k white, rose, and yellow gold, with diamond weights ranging from 0.2 ct. t.w. to 0.5 ct. t.w. Suggested retail prices are between $725 and $1,300.

“We just unveiled the collection three weeks ago, but 50 accounts have already bought into it,” explained partner Rajeev Pandya to JCK yesterday in a phone interview.

The technology is patented by a Japanese manufacturer and enables center diamonds to swing back and forth a full 60 degrees for 20 seconds. The gold pieces are ready to ship now, and 12 silver styles will be available in January.

Plus, buying into the collection entitles merchants to receive Ashi’s point-of-sale materials; a free customizable digital micro website at emotiondiamonds.com; TV, print, and billboard ads; direct mail pieces; duratrans; counter cards; and posters.

Yellow gold and diamond EMotion moving pendant necklace from Ashi Diamond

Pendant in 14k yellow gold with 0.2 ct. diamond, $750

Rose gold and diamond EMotion moving pendant necklace from Ashi Diamond

Pendant in 14k rose gold with 0.33 ct. t.w. diamonds, $975

White gold and diamond EMotion moving pendant necklace from Ashi Diamond

Pendant in 14k white gold with 0.38 ct. t.w. diamonds, $1,125

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