Armenta Debuts Shop-in-Shop at Neiman Marcus



The 11-year-old jewelry brand Armenta recently debuted its first shop-in-shop at the Neiman Marcus store in Houston, where the jeweler is also based.

Positioned on the merchant’s main floor, the boutique has an open-air concept. Its Sept. 14 opening featured a trunk show and personal appearance by the designer, Emily Armenta.

“We have long enjoyed a prosperous partnership with the team at Neiman Marcus and are excited to have an Armenta boutique, which will have a prominent presence here in our home town of Houston, Texas,” said Emily Armenta, president and CEO, to the press.

The space embodies the spirit of Armenta through warm, dark wood and tall vitrines showing its jewelry collections such as Old World, New World, and Sueño as well as the brand’s handbag collection, Bolsavita.