Jewelry Designer Ariel Gordon Collaborates With Footwear Brand Freda Salvador

Jewelry designer Ariel Gordon has partnered with fellow Bay Area brand Freda Salvador—maker of trendy women’s shoes—on a customizable shoe nameplate.

Gordon collaborated with Freda Salvador designers Megan Papay and Cristina Palomo Nelson on the unique, limited-edition piece—the AGJ x Freda Salvador Signet Nameplate—which is a riff on Gordon’s popular signet rings.

The curved oval-shape nameplates are meant to be hand-engraved and looped through the laces of a shoe. They come in brass and white bronze and are sold as a pair for $65. Shoppers have the option to engrave up to four characters per plate for $95.

“When I moved up to the Bay I was so excited to tap into some of the amazing local fashion brands,” Gordon said in a prepared statement. “We’re both female-owned and -operated, and we both believe in the value of craftsmanship and quality materials.”

She added, “The Freda girls were instant fans of my signet styles, so it was a no-brainer to combine the best of both worlds and put a monogram—a twist on my Slim Signet ring—on their chic shoes.”

Ariel Gordon x Freda Salvador brown shoes
Freda Salvador oxfords with Ariel Gordon signet nameplate (photo courtesy of Ariel Gordon)

Papay noted that hardware is an integral element in her collection and added, “We’ve been brainstorming ways to add removable hardware to our oxford laces for a while now, and when we were introduced to Ariel by a mutual friend, it all came together. Her signature signet pieces are such a unique way to add a piece of jewelry to our shoes.”

The nameplates, which the brands launched with a party in Los Angeles last night, are sold exclusively at,, and in Freda Salvador shops.

This is Gordon’s second collab with a non-jewelry brand in as many months. In March, JCK columnist Amy Elliott wrote about her capsule collection with loungewear brand Eberjey.

Top: A pair of AGJ x Freda Salvador Signet Nameplates (photo courtesy of Ariel Gordon)

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