If you are ahead of the game and already have your store on Facebook then consider doing a bit of brand analysis through Facebook. Start by typing in your company name and doing a search on Facebook. Take note of the organic creation of topics by jewelry customers.  These are the topics that really are most important to customers and reflect their precieved customer value derived through the ownership, wearing, gifting and self-gifting of jewelry.

Pay special attention to your most loyal customers and the customer value they describe. This may be your brand’s sweet spot. The most powerful and most competitive positions your brand enjoys. Make sure your Facebook site is exposing several views of the passion your customers experience with your jewelry. Examine how the tone changes as jewelry topics and jewelry users change. Audit how your customers and other jewerly customers reflect their passion for jewelry. Pay special attention to how jewelry customers are encouraged to provide referrals.

Facebook is social media phenomena that continues to change and it evolves in services and products available to consumers and store fronts. Plan to learn and grow in your ability to leverage this new media and expand the customer value preceived by customers. Learn how to expand the social capital your jewelry company can create through Facebook.

JCK