Apple will start shipping its much-anticipated watch in April, company CEO Tim Cook said in a Jan. 27 conference call.
The tech giant had originally said the Apple Watch would ship early this year, but Cook maintained the April start date falls within that.
“Development for Apple Watch is right on schedule,” he said, according to a transcript on SeekingAlpha. “The creativity and software innovation going on around Apple Watch is incredibly exciting, and we can’t wait for our customers to experience them when Apple Watch becomes available.”
His company has “very high” expectations for its first wearable, he said, noting many consumers say they want one.
“I’m using it every day, and love it and I can’t live without it,” he said. “So I see that we’re making great progress on the development of it. The number of developers that are writing more apps for it are impressive, and we’re seeing some incredible innovation coming out there.”
The watch’s opening price point is $349, but reports say the price tag for its high-end version may top $1,000.
Lately, the watch has received some skeptical press, with influential blog 9to5Mac reporting that its battery will support only two to three hours of active app use.