Working at a jewelry store doesn’t seem like preparation to work for Apple, but now it might be.
Apple is recruiting retail salespeople with a fashion or luxury background to sell its new Apple Watch, according to a report in 9to5 Mac, which quotes internal hiring documents.
The current head of the Apple stores, Angela Ahrendts, has both a fashion and luxury background, having served as CEO of Burberry.
All of which suggests that Apple will transform itself into a luxury retailer with the watch’s unveiling early next year, the site says. Some reports have suggested that the highest-end Apple Watch may sell for as much as $5,000.
It notes that at the Apple Watch’s debut at Paris boutique Colette, the timepieces were kept behind glass at Apple-style tables, but could be removed by store employees.
“You can almost certainly expect Apple’s approach to have its own unique spin that differs from any existing jewelry retailer already in business,” the site concludes.