The Apple Watch Sport will now retail for $299
Apple has announced that the Apple Watch Sport, the entry-level model of the smartwatch, will now start at $299, a $50 cut from its original $349 price tag.
The brand also announced a new woven nylon band and new colors of sport and leather bands.
“People also love changing the bands and how it gives the watch an entirely new look,” said Apple CEO Tim Cook. “About a third of our Apple Watch wearers regularly change their bands.”
The new price is already reflected on the company’s website.
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