The app partners with retailers to harness the power of style influencers
Retailers looking to harness the selling power of street style stars and fashion bloggers have a zippy new tool to test-drive.
Fashion app Stylinity rewards camera-happy fashion lovers who share photos of themselves wearing merchandise from partner retailers. Their reward for posting a pic that nets major clicks: points redeemable for cash or merch from that retailer.
The concept is a few steps removed from a dressing-room photo booth. Selfie addicts snap photos of themselves clad in product from a certain retailer, scanning the SKU on each item worn to make the whole shot shoppable for the app’s end users.
Once the SKU is scanned in, item descriptions and prices populate the post instantly. The grand idea: Über-active selfie stars become de facto brand ambassadors for participating retailers, with retailers paying for the precious user-generated content.
According to the company, the app has partnerships with more than 180 retailers, large and small, including Nordstorm and Urban Outfitters.
Lots of apps have toyed with the idea of making selfie shots shoppable. But this one closes the loop between retailers, consumers, and style influencers. Its big challenge will be convicing 18- to 34-year-old women to sign up for—and frequent—yet another fashion app. There are few less crowded landscapes in tech these days.