App Chat: Like to Know It Lets Users Shop From Instagram

The social shopping platform just added a bevy of new retail partners

Apps that allow users to shop from their Instagram feeds are becoming increasingly common (see Keep.com). But Like to Know It, which is owned by successful online shopping affiliate company RewardStyle, may be the fastest growing.

And there may be room for more participating retailers on the social shopping service in the near future. WWD reported that this month the company added 30 brands across six major country markets, including Neiman Marcus, ASOS, Proenza Schouler, Moda Operandi, Tibi, Urban Outfitters, Selfridges, Matchesfashion, the Outnet, Luisa via Roma, and Maje.

Courtesy Like to Know It

A demo of how to use Like to Know It from the app’s website

Users register with Like to Know It on the app’s website, then—after logging onto Instagram on a mobile device—approve its integration in their feed. Once on Instagram, shoppers can “like” a post that features a Like to Know It link and receive an email with a breakdown of links for buying all items in the photo. 

The social service has contracted around 5,000 influential fashion bloggers to participate—who, together, have driven more than $25 million in sales to date, according to WWD. That number is also set to grow.

The app currently has around 800,000 members who opt in for the service and receive the shop-able emails.

JCK Magazine Editor