AOL recently announced the launch of a daily deal website
similar to Groupon. With the expanding popularity of the deal-of-the-day
market, AOL’s Wow.com launched Wednesday.
Wow.com gives e-mail subscribers access to savings of up to
50 percent off at local and national retailers, restaurants and other venues.
The site’s daily deals are available locally in Boston, Philadelphia and
Washington, D.C. with plans to expand to other cities.
According to Wow, the website works in correlation with AOL
e-mail subscribers and AOL.com users to provide merchants opportunities to
market on a greater spectrum than other daily deal websites.
The website offers information for both consumers and
merchants on how to take advantage of the service.