Andin, Receive JCPenney Award

Fine jewelry manufacturer Andin International, the parent company of, announced that it has received the Vendor of the Year Award, Jewelry Division, from JCPenney. The award was presented at JCPenney Supplier’s Summit, held at the company’s headquarters in Plano, Texas, on May 14.

This is the second time in three years that JCPenney has honored Andin for its excellence. In 2006 Andin was named Vendor of the Year, Jewelry Division for introducing Circle Pendants to JCPenney.

Beryl Raff, JCPenney’s executive vice president and general merchandise manager for Jewelry presented the award to Ofer Azrielant, Andin/ chief executive officer, and Scott Lyle, Andin vice president of Sales.

“Andin provided JCPenney with a 14 karat initiative in all categories called ‘Classique,’ ” Raff said. “Andin also played a pivotal role in JC Penney Color Diamonds initiative, which included: black, champagne, and multi (black, champagne, and white combined).”

She also noted the company’s central role in refreshing JCPenney’s basic pearl strand business, along with the leadership stance Andin took in reacting to and helping to formulate a solution to the Blue Topaz issue in late 2007.

“Combining an innovative marketing edge with an awareness of new style trends and competitive pricing enables us to maintain the excellent relationship we have with our retail partners like JCPenney,” Azrielant said.

Founded in 2001 as a one-stop jewelry resource for consumers, is one of the most visited websites for jewelry and information, with over 43 million individual visitors annually.  The company’s unique marketing platform connects jewelry shoppers with national, multi-channel jewelry retailers, which include: Gordon’s Jewelers, Helzberg, JCPenney, Macy’s, Sears, Kay Jewelers and Zales, representing over 5,500 individual storefronts.