In a new Gallup Poll, 62 percent of Americans said that social media has “no influence at all” on their purchasing decisions.
Thirty percent said social media had “some influence,” and just 5 percent said social media had “a great deal of influence.”
The numbers were slightly higher for millennials, but not much. Half of those born after 1980 said that social media had “some influence” on their buying decisions, but 48 percent said it had “no influence at all. Just 7 percent said it had a “great deal of influence.”
U.S. companies spent $5.1 billion on social advertising in 2013.