Americans are divided when it comes to finding the best
deals overall, according to StrategyOne’s Annual Holiday Shopping Index.
According to the survey, 52 percent say they found the best
deals online, while 48 percent say they could find the best deals in retail
StrategyOne also found that 54 percent of Americans think
shopping online is the best way to ensure their spending doesn’t exceed their
holiday gift budget.
Overall, 59 percent of consumers said they preferred to do
their holiday shopping in stores. That perspective varies among different
income groups—with 51 percent of consumers who earn $75,000 or more a year
preferring to gift shop in stores, compared to 63 percent of consumers earning
between $25,000 and $40,000 a year.
According to the survey, 84 percent of consumers still have
more gifts to purchase, and 75 percent are undecided about exactly what gifts
they intend to buy this year.