Amazon.com, Inc. said Tuesday that fourth quarter 2005 jewelry sales increased more than 100 percent over the previous year’s results. The company attributes the growth to various enhancements to the Jewelry & Watches store during the year.

Amazon.com said in a statement that throughout 2005 it focused on increasing selection, lowering prices, and delivering online shopping features for customers, including: thousands of loose diamonds, from .05 ct. to more than five cts., a tool on the Web site to allow customers to easily search for diamonds, a tool that allows users to design their own rings, and a large selection of watches.

JCK