Amazon.com jewelry sales up more than 100 percent

Amazon.com, Inc. said Tuesday that fourth quarter 2005 jewelry sales increased more than 100 percent over the previous year’s results. The company attributes the growth to various enhancements to the Jewelry & Watches store during the year.

Amazon.com said in a statement that throughout 2005 it focused on increasing selection, lowering prices, and delivering online shopping features for customers, including: thousands of loose diamonds, from .05 ct. to more than five cts., a tool on the Web site to allow customers to easily search for diamonds, a tool that allows users to design their own rings, and a large selection of watches.