Amazon.com jewelry and watch sales double in first quarter

Amazon.com, Inc. on Tuesday reported  that first quarter 2006 jewelry sales more than doubled from the same period in eh previous year.

“We’re extremely pleased that our strong fourth-quarter momentum continued into 2006,” said Steven Goldsmith, vice president, Amazon.com Jewelry & Watches. “We suspect that there were a lot of very happy Valentine’s Day celebrations among Amazon.com customers this year.”

In the first quarter of 2006, Amazon.com and its merchant partners in the Amazon Jewelry & Watches store sold more than 58,000 styles of jewelry and watches.

Currently, the store is featuring the Top 50 Gifts for Mother’s Day, with options ranging from diamond hoop earrings and pendants to classic pearl strands, to Movado and TAG Heuer watches. Customers can shop by material, such as diamonds, gemstones, pearls, platinum, gold or silver; by price, ranging from less than $25 to more than $10,000; and by seller or designer.

Amazon.com, a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers what it calls, “Earth’s Biggest Selection.”