Amazon, QVC Tops for Internet Satisfaction

Amazon and QVC have the most satisfied customers on the Web, according to the E-Retail Satisfaction Index from analytics firm Foresee.

The survey ranked Amazon highest for customer satisfaction, with 89 points out of a possible 100.

QVC came in second with 85 points. Also scoring high were Walmart with 82 points; HSN with 81 points; Target, 81 points; and J.C. Penney and Nordstrom with 80 points each. The company contends that scores of 80 points and above are indicative of “superior customer satisfaction performances.” 

Falling below that benchmark: J.Crew, Neiman Marcus, Macy’s, ShopNBC, Blue Nile, Overstock, and Sears. Two flash sale sites—Gilt and RueLaLa—both ranked near the bottom, although Foresee said RueLaLa was one of the “most improved” sites over last year.

The index provides scores for the top 100 e-commerce sites by revenue, as measured by Internet Retailer.

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