Alliance Data Systems Corp., a provider of loyalty and
marketing solutions derived from transaction-rich data, and Zale Corp.
announced April 28 a national agreement between Alliance Data’s Canadian
coalition loyalty business and Zale Canada.
The agreement provides for Zale’s Canadian brands, Peoples
Jewellers and Mappins Jewellers, to participate as the exclusive sponsors in
the fine jewelry category in the Canadian AIR MILES Reward Program.
Peoples Jewellers and Mappins Jewellers will begin issuing
reward miles in Ontario by mid-May and will rollout its participation in the
coalition loyalty program throughout Canada in August of 2011.
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