Aldo Magada has been named president and CEO of Zenith, the Swiss watch company.
Magada replaces Jean-Frédéric Dufour, who was recently appointed CEO of Rolex.
Magada, a Swiss citizen, was previously the sales and business development director at Breitling.
According to a statement, Jean-Claude Biver, president of the watches division of LVMH, is “firmly convinced that Aldo’s significant experience in the watchmaking industry, combined with his proven track record in product development and strategy as well as his in-depth knowledge of manufactures will be instrumental to develop Zenith.”
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