Zenith, part of the LVMH watch group, has named Aldo Magada as its new president and CEO.
Magada started his new position on July 1.
Magada comes to Zenith from Breitling, where he was the international director of sales and business development. Previously he worked with Gucci Timepieces, TechnoMarine, Reuge, Badollet, and the Swatch Group.
In a statement, LVMH Watch Group president Jean-Claude Biver said, “Aldo Magada’s 30 years of playing a leading role in repositioning and developing watch brands make him a valuable asset in assuring Zenith’s future.”