Alana Hatfield Named VP of Sales at Gregg Ruth

She was previously director of sales

Gregg Ruth, the Malibu, Calif.–based jewelry designer and manufacturer, has promoted Alana Hatfield to vice president of sales.

She was previously director of sales for the brand.

“I have known Alana for almost 30 years, and without a doubt, I find her to be one of the most talented luxury brand executives I have ever met,” said CEO Dan Schneider. “Alana’s instinct for identifying design trends, complemented by her merchandising skills, is nothing short of a gift. Her influence can be seen in the recent extensive expansion of Gregg Ruth’s product offering for 2016.


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