The La Vie Group has signed an agreement with Beverly Hills jewelry designer Alan Friedman to lead design and direction for “Alan Friedman International,” a new project in association with The La Vie Group of Companies. 

“Alan Friedman brings enormous talent, energy, visibility and creative edge to our group,” said Lo Huang, Super Bell CEO and La Vie Premium spokesperson. “I have always admired Alan’s progressive fashion sense and the innovative design techniques used to build his diamond and jewelry collections. We welcome the ‘Jeweler to the Stars’ to our group and we look forward to working together to develop this unique brand which we will assertively market to consumers and distribute through our retail partners in time for the upcoming holiday season.”

The La Vie Group of Companies is an expanding jewelry industry coalition of leading manufacturers, distributors, prestigious designers, and globally recognized consumer brands to create an efficient supply chain that adapts to changing business climates and consumer product demands. 

“I am grateful for the opportunity to take the designs and ideas that I’ve developed throughout my career and create new treasures that a much wider audience can now enjoy,” said Alan Friedman, president of Alan Friedman Beverly Hills.

La Vie Premium and The La Vie Group of Companies will preview the Alan Friedman International collections to the trade in North America at the JCK International Jewelry Show in Las Vegas May 30-June 2, Level 1, Booth 45001. The La Vie Collection’s launch will be in the new Premier Pavilion, Sept. 23-27, at the Hong Kong Jewellery and Watch Show.

Caption: Designer Alan Friedman (left) with Lo Huang of The La Vie Group

JCK