AJDC launches Web site

The American Jewelry Design Council has launched a new Web site that promotes the jewelry designs and goals of the 32-member organization.

The Web site (www.ajdc.org) includes an introduction to the designers who comprise the American Jewelry Design Council, including individual profiles and images of each member’s signature work with links to their individual sites. It also cotains pages devoted to fulfillment of the group’s mission through the annual New Designer Competition, the Benne Award, and the annual Design Project. Archived images of each annual project are featured from 1995 through the present.

The site is sponsored by Jewelers Mutual Insurance Company, Neenah, Wisc.

The AJDC is a non-profit organization that recognizes and promotes the understanding of original jewelry design as art. It is comprised of 32 designers who create and distribute their work in the North American market. The group is committed to raising awareness of the aesthetic value of fine jewelry through educational activities, the exchange of ideas, the exploration of new technologies, and the development of networks benefiting individuals and the jewelry industry.