Diamonds / Industry

Ahna Shmuel (Re)Joins Green Rocks


Green Rocks Diamonds, a seller of lab-created diamonds, has appointed Ahna Shmuel (pictured) as its new brand jewelry manager.

Shmuel will lead brand management, including imaging, marketing, and brand communications, and will head Green Rocks’ jewelry division, part of a new push into fashion-oriented product.

In 2013, Shmuel joined Ofer Mizrahi Diamonds, part owner of Green Rocks, to grow business development and marketing. In 2016, she went to Belgian sightholder IDC, as production manager for fine jewelry, according to LinkedIn.

Later that year, she helped Green Rocks CEO Leon Peres launch the company. She left in 2019 to start an online fine jewelry business, Marie Diamonds.

“I’m thrilled to be back at Green Rocks,” Shmuel said in a statement. “It really feels like home.”

(Photo courtesy of Green Rocks Diamonds)

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By: Rob Bates

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