The American Gem Society Laboratories has retained The Firm Public Relations and Marketing to handle the Lab’s national and international public relations.

The Lab’s PR campaign targets consumer markets via all media outlets.

“Part of our ongoing strategy is to increase consumer awareness of the Lab,” says Peter Yantzer, Executive Director of AGS Laboratories and Gemological Sciences. “We are sending the message that not only are we the leading lab for Cut, but we are also the leading lab created to protect the consumer. Our diamond grading documents can help them make a more informed purchasing decision.”

The Firm Public Relations, with offices in Las Vegas and Southern Utah, was founded in 1993 and specializes in public relations, special event management, and crisis communication. The Firm is a member of the Manning, Selvage & Lee Global Network and founding member of PRConsultants Group, a national affiliation of public relations firms.

JCK