A.G. Weindling, a jewelry manufacturer, entered into a licensing agreement with the Richline Group, allowing the company to use Weindling’s new jewelry metal, platinaire.
The proprietary metal, which blends sterling silver and platinum, is touted as a cost effective alternative to gold.
“Platinaire is currently available in over 3,000 stores and on the Web. It has gained acceptance as the alternative precious metal of choice,” CEO Alexander Weindling said in a statement.
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