After investigating some JCK issues from the 1930s and 1940s, I found out how one jeweler took advantage of a 1933 Democratic primary race in Texas to promote his store.
The Republican and Democratic national conventions are being held during the next two weeks with the presidential election to follow—how can the modern jeweler win the votes of more customers?
For more tips from the past on running your business, check out:
- 5 Tips From 1966 to Help Jewelers Choose the Right Employee
- 21 Tips From 1966 on How Jewelers Can Attract More Teenage Business
- 12 Tips From 1992: How Jewelers Can Add Bling to Their Diamond Rooms
- 15 Tips From 1975 on How Jewelers Can Turn Customers On With the Right Color
- 20 Tips From 1930 on How Jewelers Can Leave Customers With a Smile
- 10 Tips From 1925 on How to Sell Giftware
- 6 Tips From 1984 on How to Stay Ahead of Discounters
- From the JCK Archives: What Advice on 1950s Classified Advertising Can Teach Jewelers Today