One of Efva Attling’s latest tiaras wasn’t bought by a bride, but rather by a doting husband in New York City after Christmas. “He told me, ‘My wife always talks about tiaras, so I think she’ll like this one,’” she told JCK yesterday during a market visit in her Meatpacking District–based shop, opened in fall 2011.
Attling, a onetime model and pop star in her native Sweden, got reacquainted with her silversmithing roots once she retired from photo shoots and road tours and launched her jewelry design firm 13 years ago. While silver fashion jewelry accounts for a big part of the line, minimalist bridal styles—including tiaras—are also available. “Tiaras are an extension of my bridal line,” she explains. “We also rent them to brides for their wedding day.”
The design of this one features vine and bird motifs, but more importantly, an Attling trademark move of inscribing a lovely phrase—Amor Vincit Omnia (“Love Conquers All”)—in the forefront. After sketching the design, her metalsmith in Sweden brought it to life within a week, and it sat in store for just a month before the buyer appeared. This number is a large version, and sold for $5,000. “The next one in production will be completely different,” she says.
Sterling tiara with vine and bird motifs and inscribed Amor Vincit Omnia (“Love Conquers All”); $5,000
Ed. note: Check back on Tuesday for Efva Attling’s full story, to be featured in the Style 360 blog’s “Get to Know” profile series. Attling debuts her line to the United States this year at Couture, her first trade fair outside of Scandinavia.