Last year I was impressed with JC Penny’s very successful viral retail campaign titled “Beware of the Doghouse.” The company has decided to bring it back again this year. The video spoof on not buying wives the right type of gifts was viewed over 14 million times last year. This humorous film by Saatchi & Saatchi suggested the best way to get out of the doghouse was through buying fine jewelry gifts.Looking for a great laugh? Go to BewareoftheDoghouse.com.
You won’t be disappointed.