A. Link Debuts Flex Forte Diamond and Gold Jewelry Collection

Flex your minimalist style with A. Link’s new Flex Forte collection of 18k gold and diamond flexible jewelry. The youthful styles have a slender spaghetti-like silhouette with either bezel- or prong-set diamonds, some styles have bypass styling, and all are flexible, featuring hollow tubing, so they bend open and slip on necks and wrists with ease. To date, two rings do not flex, though future ones might. All styles are über lightweight—to the point where it’s like you’re wearing nothing at all—and mix easily with other pieces.

“We sensed that there is a demand for jewelry that can mix with costume,” explains Raele Sabounjian, brand director. “You can wear them from day to night and stack them. Pieces with bezel-set diamonds—particularly in bangles so far—have been most popular.”

A. Link showed initial offerings to retailers at the Centurion jewelry show earlier this year, and thus far, about 15 have placed orders.

The collection features 25 SKUs made in 18k white, yellow, and rose gold with bezel- or prong-set diamonds, starting at $1,150 retail. The highest ticket price is $6,700, and all pieces are available with Forevermark diamonds. A $10,000 starter program and minimum buy-in is being offered to non-Forevermark customers at JCK LUXURY and JCK Las Vegas, where A. Link is exhibiting. The package features about seven styles suggested by the company. No buy-in exists for Forevermark clients.

See the collection in person at JCK LUXURY booth no. 1100 from May 26 to May 28, and at JCK Las Vegas’ Prestige Promenade Pavilion no. P44 from May 29 to June 1.

Bypass cuffs in 18k gold with diamonds from A. Link's Flex Forte collection