Earlier this year, we shared our Essentials Guide, an offering of the pieces every great retail jeweler should have on hand at all times. To help you keep a great selection in stock, I’ll be sharing the latest, most alluring jewels from each category for showcase consideration. Onward to strong sales!
Essential No. 2: Diamond Stud Earrings (With a Twist)
When I originally wrote the Essentials Guide mentioned above, I intended the diamond stud earrings category to refer to basic, round solitaires. And I do think—and you know—that those are such important items to stock in your store because they’re a staple in any woman’s (and sometimes a man’s) jewelry box. First and foremost, you should grab those. But after you’ve made sure your basic, everyday selection is robust, consider sprinkling a few detailed designs into your display. These should be diamond studs that are still elegant and subtle enough to pass for everyday wear, and yet they have something a bit different, elements that make them stand out among their traditional counterparts. The 8 stud earring designs featured below include everything from bursting star-like frames, illusion and clustered settings, convertible parts, and more—for your customers who are looking for something just a bit out of the ordinary.
Visit our Essentials Guide to read more about the pieces to keep stocked in your store.
Need some help getting these into your showcases? Contact me at bsiminitz at jckonline dot com.
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