Men are typically predictable when it comes to wedding bands. No diamonds, please. Yes, something simple. Milgrain sides? Sure. But we don’t give them enough credit these days, and I know plenty of men who have serious style. He’s not looking for something coated in sparkle, and he’s not interested in seeing himself coming and going, either.
Your customer may think he knows what he wants when he strolls into your store: a no-fuss but durable piece that will do the job when the day comes to tie the knot. Your job is to surprise him. Tell him to remember, this is his wedding band, to wear day in and day out. It’s a reflection of not only a commitment made on his wedding day, but an expression of his style.
See: What’s the deal with man-gagement rings?
He may be pleasantly surprised by rings like these—bands that don’t go too far out of the traditional comfort zone, but have just enough spice to express individuality.
Need some help getting it into your showcase? Email me.